 | Which
Markets First? (E-Business Advisor, Jan., 2001):
Many
online businesses expect to expand internationally
by targeting
countries. But one country may comprise
several markets. Which markets
within that country do you target first? |
| World
of Difference (Industry Week, Feb., 2000) |
| McKinsey
Quarterly: Getting to global (The McKinsey Quarterly, 1999
Number 4) |
| The
Worldwide Sell, by Martha Bennett (CIO Magazine) |
| Introduction to The
Lexus and the Olive Tree (by Thomas L. Friedman); and an
excerpt from Chapter
One |
| Global
Capitalism: It has created millions of jobs the world over,
brought technology to developing countries, and transferred nearly $2
trillion from rich nations to poor ones. So why is so much rage being
vented over it? (Business Week, Oct. 27, 2000 issue) |
